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BALL & BOE - TOGETHER AT HOME FULL DIGITAL AND TV CAMPAIGN
PAVAROTTI 'O HOLY NIGHT' LYRIC VIDEO
EAGER WERE ASKED TO GET INVOLVED WITH THIS CAMPAIGN IN THE EARLY STAGES WHEN THE ARTWORK PRODUCED. WE JUMPED ON THE BACK OF THE PHOTO SHOOT AND FILMED BALL AND BOE IN A MOVING ARTWORK SEQUENCE. THIS HALF DAY SHOOT BECAME THE CONTENT FOR THE ENTIRE CAMPAIGN, INCLUDING LYRIC VIDEO, PERFORMANCE AND ALL DIGITAL ASSETS. THE ALBUM WENT TO NO.1 AND STAYED IN THE TOP 20 OVER THE XMAS PERIOD.
PAVAROTTI'S CATALOGUE CONTINUES TO APPEAL TO THE WORLD AND O HOLY NIGHT IS ONE OF THE FAVOURITES. WE WERE ASKED BY DECCA RECORDS TO PRODUCE A FRESH VISUAL FOR THE RECORD IN ORDER TO ENGAGE A NEW DIGITAL AUDIENCE AROUND CHRISTMAS TIME.
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